Build a Powerful Branding Strategy/Self Directed

(Contact Hours: 12) $149

Course Description

A Donald Trump Course-

In this course, you'll learn how to build and maintain what is likely to be the most powerful asset your organization will ever have: your brand.

It doesn't matter whether you're marketing a small neighborhood business or a major corporate enterprise. The manner in which you manage your brand will have a direct impact on your revenues. For consumer market companies, brands that are properly managed typically account for 50 to 80 percent of a business's revenues. For industrial markets companies, brands that are responsibly managed usually account for 10 to 30 percent of a company's net worth.

As you complete the assignments in this course, you'll be guided through a systematic process for branding your own business—from targeting your customers to creating a brand position to developing visual and non-visual identifiers to developing a communications and PR message. At every step of the way, you will build a brand that supports exactly what you want your customers to think of when they hear your company name.

After each assignment in this course, you will be able to compare your answers to those of an expert. Feedback on your work will be provided in the form of automated expert solutions.

Enroll in this online course if you:

Want your prospects to remember you in the marketplace
Desire maximum revenue
Aspire to achieve greater company equity

Outcomes

This course will teach you how to:

Who are your prospects How to determine your target market and the position of your brand
What makes your company the solution Your company's key brand identifiers
Don't step in the hole How to avoid costly branding and advertising mistakes
Branding opportunities How to make the most of your business's points of contacts with customers
Win your prospects over How to design advertising that follows an effective brand strategy

Assessment

Assessment is based upon satisfactory completion of four assignments with a total estimated completion time of 9 – 12 hours. Upon successful completion of these assignments, the student will gain a deep knowledge base that will keep their customer's coming back and receive a certificate of completion signed by Don Sexton.

Course Information (see above or below lessons, outlines, activities, etc.)

This course is made up of five assignments. Each of your assignments consists of five steps.

Learn about your job
- Email: The email tells you which task you're expected to carry out, and it provides the information necessary for its completion. Oftentimes, it contains attachments that you should download and save to your desktop.
- About this assignment: Gives you an overview of the task.
- What's involved in...?: This section provides principles and techniques relevant to your assignment.
- What do the experts have to say about...?: Here you will find instructional videos of the course experts.
Do your work
- Step-by-step guide: This step-by-step walk-through is designed to assist you in carrying out your assignment.
- Open assignment worksheet: This link opens a pop-up window which contains the worksheet in which you will record your answers to the assignment questions. You will submit the worksheet for peer review.
- View and rate peers' work: This link opens a pop-up window in which you can read your peers' responses, rate them, and offer comments.
Submit your work
Receive feedback
- Read Expert Answer: In this section you will read Don Sexton's comments about the assignment.
- View and rate peers' work: This is another opportunity to read, rate, and comments on your peers' responses.
- Open assignment worksheet: Here you can review your own answers.
- Hear additional advice from experts: There may be more videos here relating your work in the assignment to the real world.
- Take it to the real world: This important section provides more information about the subject, as well as advice about how to apply the lessons learned in the assignment to the real world.
- Your toolbox: This section is where you'll access take-away tools such as forms, tables, and spreadsheets.

To register or for more information This on-line registration process is for credit card registrations only.
Online	registration
Phone	919.515.2261
Fax*	919.515.7614
E-mail*	ContinuingEducation@ncsu.edu

*Make sure to include your name, address, and what information you are requesting.

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